Quite rightly hailed for his part in Welsh cult heroes Gorky’s Zygotic Mynki, Euros Childs‘ solo career has thus far offered more than a fair share of psych-pop gems.

A repeatedly refreshing talent, Euros has proven time and time again to be worthy of this exalted status. He’s signalled his return with new single ‘Fruit and Veg’, which is taken his forthcoming new album Sweetheart, due out October 2nd. It’s a bright, joy-filled and super catchy pop song. Opening with an all consuming piano melody, matched with equally intoxicating flutes and expressing a sweet sentiment that will be sure to melt a thousand hearts: “The one regret in life, is that he never told the woman he loved, that she was on his mind”. A just over 3-minute master-class of irresistible alt-pop brilliance.

You can check out the Eilir Pierce directed video below, and the new album Sweetheart, shall be with us on October 2nd.