Welsh music is going through somewhat of a Renaissance at present with The Joy Formidable, Gallops and We Are Animal taking up the mantel. Another band that can be added to this growing list of emerging stars is Swansea’s White Noise Sound.
The Welsh 6-piece do hold a torch for the shoegaze bands of the past, no bad thing but with the help of Pete Kember (Spaceman 3) and Cian Ciaran (S.F.A) on production duties their sound has a life blood of it’s own.
The album opens with ‘Sunset’, a blast of scuzzy rock n roll swagger not felt since the early days of B.R.M.C. Don’t be deceived, it’s not all swagger over substance. Apart from the opener and the rousing ‘Blood’, another obvious single candiate, we are treated to a sprawling mass of distorted guitars, atmospheric floating vocals and meticulously crafted subtle shoegaze.
Their ability to turn a hand to all is personified by the hypnotically spacey ‘Fires In The Still Sea’, ‘No Place To Hide’ and the epic ‘There Is No Tomorrow’. Throughout, White Noise Sound walks a fine line between originality and familiarity with perfection. With one caveat, it does however require your time and attention, only after several listens can this record be truly appreciated for all its worth.
WNS have delivered a monstrous debut record of some stature. 2011 may only be young but we will be hard pushed to find a better guitar album this year.You forgot a username for the YouTube shortcode
Mp3: White Noise Sound – Sunset via Alive Record